After the 2020's turning point, in which online sales grew exponentially, Fashion brands continued to invest in e-commerce. According to Business of Fashion & McKinsey & Company's report The State of Fashion 2022, companies are now focusing on creating more engaging interactive ecosystems that provide a seamless experience between physical and digital. Therefore, adopting an omnichannel strategy is key for brands' competitiveness, and Dedagroup Stealth is helping them evolve towards this new approach on both sides of the Atlantic Ocean.
Indeed, Dedagroup Stealth technologies and localization services recently landed in the US, accompanying Save The Duck's international expansion. The Italian brand known for its commitment to sustainability has opened a showroom in New York better to oversee a market worth 30% of its turnover.
The integration of Stealth® GO! ERP solution with the Stealth® Orchestrator module enables the combination of data collected from the online and offline shopping experience and seamlessly switching between them. A strategic capability that will help Save The Duck to succeed in the US market where the Department Stores are already working at 30% with online sales integrated with physical sales.
"The development of an omnichannel strategy has proven essential to guarantee fashion companies' growth and the ability to remain competitive. This is particularly crucial as consumers increasingly demand access to a user experience that can move from the physical store to the virtual store fluidly," said Mimmo Solida, CEO of Dedagroup Stealth. "The growth and internationalization project we developed with Save The Duck has been challenging. Yet, we succeeded thanks to our capability to put together the client's needs with our deep knowledge of the most innovative digitization processes and our historical expertise in accompanying fashion brands in their development path".