Stealth Day 2021: reshaping the fashion industry through technology

A six-step journey through the current transformation in the world of fashion, exploring the role of technology in this change


The report “The state of Fashion in 2021” by McKinsey and the Business of Fashion (BoF) makes it clear. This year, the continuation of the pandemic will lead to an acceleration of industry trends, with shopping shifting to digital sales channels and consumers being more attentive to ethical and sustainable issues.  

Globally, among fashion brands, digital is expected to grow 20% by 2020, with peaks of 30% in Europe and the United States. In addition, 10% of fashion CEOs see sustainability as a significant growth opportunity for the industry. In a May 2020’s survey by McKinsey, more than three in five respondents affirmed that products’ sustainability is an essential factor in their purchasing decisions. 


In this moment of continuous and rapid transformation, where it is essential to anticipate and respond quickly to new scenarios, technology is a primary ally for companies. Over the years, the Group has grown together with the big Fashion & Luxury brands, supporting and enabling the evolution of customers’ business strategies through its technological solutions. Today, the fundamental role of technology as enablers of change is even more evident, allowing brands to manage increasingly complex processes and large amounts of data throughout the whole supply chain.  

Once again Stealth Day, the event dedicated to the Fashion & Luxury industry players, is back to explore new trends and the primary role of technology in this rapidly evolving context. This year with a new digital format: a web series consisting of six different events, which will take place between May and November. From the challenges for the big Fashion brands to the new opportunities for small designers, Stealth Day 2021 will explore the potential of technological tools to reshape the Fashion industry at every step of the value chain. 



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