VisiFI wins the 2023 edition of the Callahan Innovation Series

A significant achievement for the entire Group, confirming our strength in digital banking solutions internationally


VisiFI’s victory in the Digital category of the 2023 Callahan Innovation Series edition is a significant achievement for us: an award that, together with the one obtained in the same competition in 2021, makes us proud and confirms our Group’s relevance in digital innovation. 
Each year, the Callahan Innovations Series awards the most innovative players leveraging technology to enhance the Credit Unions’ ability to thrive in the financial services industry. The Callahan Innovation Series award is voted on and awarded only by credit union professionals.   

This achievement recognizes VisiFI’s ability to envision the industry’s future as a mutual growth path. An approach that follows the innovation model embraced by the entire Group and sees co-construction and co-creation with clients as a key element of development.  


This growth path is based upon an open innovation model that integrates the experience of Deda Digital and Dedagroup Mexico and benefits from collaboration with Duke University’s Common Cents Lab. The result is the solution for which VisiFI has been awarded: the Digital Lending application, part of the Triple Play platform dedicated to Digital Banking. Thanks to AI, behavioral science, and creative lending techniques, it creates a workflow and atmosphere that brings loans into the credit union by speaking to members in their language. 

Our Group has ambitious overseas development goals. The Banking & Finance market, which is experiencing significant developments thanks to our Finance & Data Hub, is one of the most relevant areas where Deda is pursuing its international expansion.   



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