The evolution of the supply chain, between sustainability and traceability

Interviewed during the FashInnovation Worldwide Talks, Luca Tonello explains why digital and technology are crucial to managing supply chains in the Fashion world.


"Supply chain" is one of the keywords of 2022 for the Fashion world. Already in the spotlight because of consumers' growing demand for transparency and traceability in garment production, the value chain issue has become even more central because of global events such as the Covid-19 pandemic and the geopolitical conflicts now underway, which have brought out its vulnerabilities. 

Interviewed by fashion journalist Alyssa Hardy during the seventh edition of the FashInnovation Worldwide Talks, held in New York, Luca Tonello, general manager of Dedagroup Stealth and CEO of Zedonk, explained how digital and technology are supporting brands in responding to this new complexity: facilitating, for example, the relationship between fashion companies and their suppliers or tracking data related to the entire value chain, from its earliest stages, to identify possible weaknesses and correct them.

So central for supply chain management, traceability is also profoundly linked to sustainability. Indeed, data governance makes it possible to measure a given product's impact on the environment and analyze one's business models to make them more sustainable or circular. That happened in Twinset's "Please don't buy" project, in which the brand partnered with Dedagroup Stealth to enable the renting for special occasion dresses.