The new fashion frontiers at Stealth Day 2023

National and international guests and iconic brands of the fashion industry discussing together with Deda Stealth professionals on frontier technologies and new paradigms


The world of fashion & luxury is facing a period of profound transformation. On the one hand, economic and geopolitical changes are affecting the entire fashion value chain, and on the other, evolving consumer needs-from new buying habits to a growing focus on sustainability-require brands to deploy new strategies.

To respond to these challenges and turn them into growth opportunities, fashion companies embark on a real reorganization journey in which omnichannel, sustainability, global supply chain management, and digital acceleration are at the center


In this tenth edition of Stealth Day, prominent industry guests and Deda Stealth professionals discussed precisely the urgency of changing the approach to the fashion system and how innovation and frontier technologies interpret new market needs and help define new paradigms.

Also on stage, along with Marco Podini, Executive Chairman of Dedagroup and CEO of Deda Stealth, and Luca Tonello, General Manager of Deda Stealth and CEO of Zedonk, was Riccardo Sciutto, former Shoes Luxury Brands Executive, who spoke about the new scenarios that artificial intelligence is opening up to the fashion world. Giulia Pesucci, Head of Organization, Human Resources and Technology at Tivoli Group, looked at fashion SMEs and how they cope with digital transformation. Finally, Melanie Stocker, VP of IT Product & Supply at Burberry, and Giacomo Viglietta, Head of IT at Philipp Plein, told how the role of IT in supporting business is evolving in their respective companies.



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