Dedagroup’s new M&A transaction


Deda Digital acquires Social Factor


Addition of social media marketing and digital advertising solutions to Deda Digital’s services to support businesses' digital transformation projects


Trento, October 19th, 2022 – Deda Digital – a company belonging to Dedagroup, the important aggregating hub of leading Italian firms in the Software and Solutions as a Service market – announces the acquisition of Social Factor, a young company based in Bologna and specializing in digital strategy, online advertising, SEO, social media marketing and influencer marketing services.

Deda Digital is controlled by Derga Consulting, a Dedagroup company with which it already develops consulting services and projects to support businesses' innovation and digitalization processes. The transaction is part of Deda Digital's strategy aiming to complete its already wide range of digital marketing services and thus control the entire development process of omnichannel solutions. The acquisition will enable the Company to provide even more creative and efficient services suitable to its clients' communication and sales support projects in the fields of Web development, e-commerce, CRM, marketing automation, and mobile apps

Including Social Factor in Deda Digital means that brands and businesses will benefit from a holistic, multichannel vision of the acquisition and sales process based on data, strategy, and creativity. The advanced, synergistic, and interconnected digital platforms offered support to end clients throughout their life cycles and across all communications touchpoints and advertising channels

Giovanni Scardovi, CEO of Deda Digital, stated: "In the first year of reorganization, we focused on significant development of intra-group synergies to cover the entire digitalization value chain, especially by working with Derga Consulting and applying the best solutions based on SAP CX technology. Now, through this transaction, we are further expanding our communication and digital marketing services to support technological digital transformation projects. This area is increasingly important for our clients. In recent months, demand for omnichannel and customer engagement projects tripled, so we focused also on hiring new personnel. We are pleased to welcome Social Factor, a dynamic, young company whose history and expertise perfectly match the technological and entrepreneurial excellence shared by our Group's companies. We are certain that we will benefit from its complementary solutions and mutual exchanges, thanks to the silo-free approach we believe in."

Enrico Gualandi, Founder of Social Factor, added: "Deda Digital and Dedagroup share the same vision, soundness, and strong result-oriented approach that typically marks smaller companies such as ours. Over time, we have collaborated successfully on various projects, testing the synergy between our teams and our range of services. For Social Factor, it is thus a great opportunity to become a part of a company that shares our approach: this will also expand our solidity and size, enabling us to scale up our expertise, including by taking part in increasingly large and more challenging tenders and projects." 
Social Factor has a significant track record in digital strategy, online advertising, SEO, social media marketing, and influencer marketing services, gained with clients such as McCain, La Doria Group, Robintur, Ortoromi, A+E Networks, Meliconi, Galvanina, Ducati, Technogym, and Twinset.

With a staff of over 70, offices in Bologna, Naples, Turin, and Trento, a portfolio of over 300 clients, and more than 450 portals and apps managed, Deda Digital has strong expertise and skills in customer experience, Web development, e-commerce, mobile apps, digital marketing, CRM and marketing automation, gained with clients of the caliber of MD, Comet, SSC Napoli, Rossopomodoro, HERA, Banca Popolare di Sondrio, Cerdomus, Istituto Erboristico L'Angelica, Blanx, Bionsen, Biorepair, and Ham Holy Burger, in addition to dozens of Italian municipalities, health authorities and entities of the central public administration.

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