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Another step in our development path: Deda Digital acquires Social Factor

 

Addition of social media marketing and digital advertising solutions to Deda Digital’s services to support businesses' digital transformation projects

 

Deda Digital announces the acquisition of Social Factor, a young company based in Bologna and specializing in digital strategy, online advertising, SEO, social media marketing and influencer marketing services.

Deda Digital is controlled by Derga Consulting, a Dedagroup company with which it already develops consulting services and projects to support businesses' innovation and digitalization processes. The transaction is part of Deda Digital's strategy aiming to complete its already wide range of digital marketing services and thus control the entire development process of omnichannel solutions. Indeed, the acquisition will enable the Company to provide even more creative and efficient services suitable to its clients' communication and sales support projects in the fields of Web development, e-commerce, CRM, marketing automation, and mobile apps.

 
 
 

“We are pleased to welcome Social Factor, a dynamic, young company whose history and expertise perfectly match the technological and entrepreneurial excellence shared by our Group's companies. We are certain that we will benefit from its complementary solutions and mutual exchanges, thanks to the silo-free approach we believe in”.

Giovanni Scardovi, CEO of Deda Digital

“For Social Factor, it is thus a great opportunity to become a part of a company that shares our approach: this will also expand our solidity and size, enabling us to scale up our expertise, including by taking part in increasingly large and more challenging tenders and projects."

Enrico Gualandi, Founder of Social Factor

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